...Uchenna Uzo Purpose This study aims to investigate how and why retailers and resellers in sample firms of the informal economy set prices and the performance implications for the firm’s pricing efforts. Design/methodology/approach The author generated their insights through an inductive...

...Ammar Abdellatif Sammour; Weifeng Chen; John M.T. Balmer Purpose This paper aims to study the corporate heritage brand traits and corporate heritage brand identity by concentrating on developing key dimensions for the corporate heritage brand dimensions in the retailing industry in the UK...

...Elena Ageeva; T.C. Melewar; Pantea Foroudi; Charles Dennis Purpose This study aims to evaluate the significance of the corporate website favorability notion and examines its factors in developing competitive advantage in the context of retail and service settings in the UK and Russia. Design...

...Bridget Satinover Nichols; Daniel J. Flint Purpose The purpose of this research is to explore the experiences of women who participated in a competitive retail shopping event. Design/methodology/approach The grounded theory approach was used. Findings Interpretations of the data suggest...

...Micael‐Lee Johnstone; Kim‐Shyan Fam; Bridget Satinover Nichols; Daniel J. Flint Purpose The purpose of this paper is to better understand the experiences of women who were engaged in a competitive retail shopping event. Design/methodology/approach This study employed the discovery‐oriented...