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Keywords: Retail buyers
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Journal Articles
Qualitative Market Research: An International Journal (2013) 16 (1): 38–52.
Published: 11 January 2013
.... This study bears implications for the training of future retail buyers in both emerging economies, and emphasizes the integration of scientific, modern methods of decision‐making with the cultural values of the local country. Originality/value This study is unique because it relies on the voice...
