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1-13 of 13
Keywords: Retailing
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Journal Articles
Qualitative Market Research: An International Journal (2025) 28 (4): 666–694.
Published: 29 April 2025
...Obinna Alo; Olasumbo Wright; Mohsin Abdur Rehman; Ahmad Arslan; Jyoti Choudrie; Paula Danby Purpose This study aims to examine the user experience of voice assistants (VAs) in different retailing contexts by highlighting factors that impact the effectiveness of voice commerce services. Design...
Journal Articles
The retail wellnesscape: conceptualizing consumer wellness in a health food retailing context
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Qualitative Market Research: An International Journal (2024) 27 (4): 631–649.
Published: 12 July 2024
...Marie-Eve Chartrand; Deny Bélisle; Gabrielle Patry-Beaudoin; Soumaya Cheikhrouhou Purpose This paper aims to deepen the knowledge of consumer wellness by conceptualizing this construct in an everyday retail setting, specifically a health food store. With wellness seeking being a central theme...
Journal Articles
Decision making of retail buyers: perspectives from China and India
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Qualitative Market Research: An International Journal (2013) 16 (1): 38–52.
Published: 11 January 2013
...Giana M. Eckhardt; Nikhilesh Dholakia; Sonia Manjeshwar; Brenda Sternquist; Linda K. Good Purpose Buying decisions are often viewed as random and therefore not generalizable. Additionally, retail buying is typically conducted by individuals and is impacted by cultural considerations. The aim...
Journal Articles
Not too many but also not too few: Exploring the explanatory mechanisms for the negative effects of low customer density in retail settings
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Qualitative Market Research: An International Journal (2012) 15 (3): 290–308.
Published: 08 June 2012
...Sebastian Uhrich; Michael Luck Purpose The purpose of this paper is to explore the theoretical mechanisms that underlie the negative effects of low customer density on shoppers' emotions and behavioural responses in retail settings. Design/methodology/approach This study uses three different...
Journal Articles
An exploration of men's brand relationships
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Qualitative Market Research: An International Journal (2011) 14 (1): 83–104.
Published: 18 January 2011
... of secretive and adversarial relationships also demonstrates that marketers and retailers must be mindful of men's boundaries of consumption. Originality/value Fournier highlights the importance of context to brand relationships. However, little research has investigated the relevance of the original...
Journal Articles
Networking as marketing strategy: a case study of small community businesses
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Qualitative Market Research: An International Journal (2010) 13 (3): 253–270.
Published: 15 June 2010
...Nancy J. Miller; Terry L. Besser; Sandra Sattler Weber Purpose The paper examines the building of a new business network by women apparel retailers operating in small Midwest US communities to better understand the network development process and the contributions to small business marketing...
Journal Articles
An examination of consumer browsing behaviors
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Qualitative Market Research: An International Journal (2010) 13 (2): 154–173.
Published: 06 April 2010
... functionally or recreationally. Browsing behaviors are influenced by both consumer characteristics and the retail environment. Browsing is a powerful consumer information acquisition activity and has both desired and undesired consequences for consumer purchases. Consumers use various strategies to cope...
Journal Articles
Exploring the effects of different reward programs on in‐role and extra‐role performance of retail sales associates
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Qualitative Market Research: An International Journal (2009) 12 (3): 279–294.
Published: 12 June 2009
... and extra‐role behaviour simultaneously. Design/methodology/approach Semi‐structured in‐depth interviews were conducted on a total of 11 employees from four different fashion retail outlets. Informants consisted of employees from different positions within these organizations (i.e. store manager...
Journal Articles
Ethical perspectives on the erotic in retailing
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Qualitative Market Research: An International Journal (2005) 8 (4): 430–439.
Published: 01 December 2005
...Charles Dennis; Lisa Harris; Tony Kent Purpose To define erotic retailing in the context of shops selling sexually arousing products to women, and the ethical implications of High Street “porno‐chic”. Its purpose is to assess the moral implications of access to sexual imagery and products...
Journal Articles
Shopping with consumers: reflections and innovations
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Qualitative Market Research: An International Journal (2005) 8 (2): 176–188.
Published: 01 June 2005
... Publishing Limited 2005 Shopping Retailing Qualitative research Interviews Over ten years ago, we began using a method for gathering qualitative data that we termed shopping with consumers (SWC). Within the scope of several major research projects that involved consumer shopping over...
Journal Articles
From bricks to clicks: understanding the e‐consumer
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Qualitative Market Research: An International Journal (2002) 5 (4): 281–290.
Published: 01 December 2002
...Charles Dennis; isa Harris; Balraj Sandhu It is well known that online shopping is growing, but recent reports have indicated that e‐retailers are failing to deliver. In this paper, the authors consider aspects of shopping and shopping styles, comparing e‐shopping with bricks and mortar. First...
Journal Articles
The war metaphor in retailing: do soldiers see going to war as like going shopping?
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Qualitative Market Research: An International Journal (2001) 4 (1): 34–42.
Published: 01 March 2001
...Paul Whysall The metaphor of warfare pervades popular and academic portrayals of retailing. After a review of the literature on metaphors in marketing and the war metaphor in particular, this paper illustrates the widespread use of the war metaphor in retail and distribution studies and explores...
Journal Articles
Predicting cooperative behavior during a retailer’s bankruptcy
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Qualitative Market Research: An International Journal (1999) 2 (1): 31–45.
Published: 01 April 1999
...Madeline Johnson; Betsy D. Gelb Retailer bankruptcy provides an opportunity for studying the relationships among members of a channel of distribution because bankruptcy disturbs the ongoing pattern of such relationships. This study employs qualitative research to model the criteria that suppliers...
