...Georgios Patsiaouras Purpose Despite the growing impact of socio-economic insecurity and geopolitical tensions on contemporary marketplaces and vulnerable consumers, the concept of risk has remained under-researched in marketing theory and practice. Accordingly, this conceptual paper aims...

...Ian Corner; Matthew Hinton Addresses variables in the implementation of software applications for aspects of customer relationship management (CRM) systems in medium‐sized organisations. The objective is to identify those variables that present the greatest risks to effective and successful...

...Yehoshua Liebermann; Shmuel Stashevsky Previous research suggests that perceived risk is an important ingredient in the consumer decision‐making process. The purpose of the present study is to investigate what are the perceived barriers to Internet usage and e‐marketing by both users and non‐users...