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Keywords: Rumors
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Journal Articles
Qualitative Market Research: An International Journal (2019) 22 (1): 5–13.
Published: 14 January 2019
... 07 06 2017 31 07 2017 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Social media Social listening eWOM Sentiment analysis Rumors Earned media As the use, popularity and influence of social media have grown, brands have...
