...Muhammad Arsalan Nazir; Hadia Rizwan; Xiaoxian Zhu Purpose This paper aims to examine the factors influencing the adoption of social media marketing by small and medium enterprises (SMEs) in Pakistan. By investigating the drivers and challenges/barriers affecting the adoption of social media...

... and practices, with a focus on smaller organisations. Design/methodology/approach This empirical study contributes to the literature through researched findings from German respondents and a critical evaluation of literature relating to the impact of sports sponsorship on SMEs within local German...

...Carley Foster; Clare Brindley Purpose Networking is a key element of entrepreneurial and SME activity. The skills required to network share similarities to those of a marketer and can be associated with feminine traits, such as relationship building. Yet, little is known about how female SME...

... networks, we noticed that, in the past few years, Italy has been recording a steady increase in the creation of networks through a legal agreement called “network contract”. SMEs seem to prefer it instead of cooperation and consortia because it is a flexible and dynamic instrument, which can be used...