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Keywords: Sample size
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Journal Articles
Qualitative Market Research: An International Journal (2016) 19 (4): 426–432.
Published: 12 September 2016
...Clive Roland Boddy Purpose Qualitative researchers have been criticised for not justifying sample size decisions in their research. This short paper addresses the issue of which sample sizes are appropriate and valid within different approaches to qualitative research. Design/methodology...

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