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Keywords: Sampling methods
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Journal Articles
Identifying and reaching an ethnic market: methodological issues
Available to Purchase
Qualitative Market Research: An International Journal (2003) 6 (4): 224–235.
Published: 01 December 2003
... research of a minority ethnic group for which no published information is available, with emphasis given to the sampling method. The marketing literature is conspicuous for the lack of studies dealing with single minority ethnic groups. Why this is the case is open to debate. Perhaps lightly...
