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Keywords: Selection
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Journal Articles
Modelling of international market selection process: a qualitative study of successful Australian international businesses
Available to Purchase
Qualitative Market Research: An International Journal (2003) 6 (2): 119–132.
Published: 01 June 2003
...Syed H. Rahman The importance and need for systematically evaluating and selecting potential foreign markets has been stressed by many researchers, and several models for selecting international markets have been prescribed. If models are simplified pictures of reality, current IMSP models do...
