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Keywords: Self-representation
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Journal Articles
Qualitative Market Research: An International Journal (2020) 23 (2): 241–264.
Published: 12 February 2020
... model Endorsement Persuasion mechanism Self-representation Internal endorsement Personalization In 2009, following an avalanche of consumer criticism, Domino’s Pizza starred its chief executive officer (CEO) and employees in a digital advert highlighting their concern and determination...
