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Keywords: Semantic network analysis
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Journal Articles
Semantic network analysis in consumer and marketing research: application areas in phygital contexts
Qualitative Market Research: An International Journal (2024) 27 (3): 495–514.
Published: 21 May 2024
... Semantic network analysis Automated text analysis Exploratory data analysis Phygital Computational text analysis The analysis of language plays a pivotal role in consumer and marketing research (Packard and Berger, 2023). Traditionally, researchers have used various text-based methods...
