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Keywords: Semiotic analysis
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Journal Articles
Corporate social responsibility communication after COVID-19: what values for practical implementation of the SDGs?
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Qualitative Market Research: An International Journal (2024) 27 (4): 536–554.
Published: 01 July 2024
... could fulfill. Design/methodology/approach The authors’ carried out a qualitative semiotic analysis of four companies as part of the corporate environmental communication initiative to focus on the corporate values conveyed in the messages. Using thematic analysis, the authors’ identified the SDGs...
