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Keywords: Sensory meaning
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Journal Articles
Qualitative Market Research: An International Journal (2022) 25 (5): 662–673.
Published: 05 August 2022
...., submitted). 20 04 2022 15 07 2022 15 07 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Multi-sensory atmospherics Congruency Sensory overload Sensory meaning Multi-sensory marketing Processing fluency It is almost...
