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Keywords: Service brands
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Journal Articles
Elvira Bolat, Julie Robson, Kokho Jason Sit, Shannon Birch-Chapman, Samreen Ashraf, Juliet Memery, Caroline Jackson
Qualitative Market Research: An International Journal (2020) 23 (4): 725–746.
Published: 05 February 2020
... and, therefore, what needs to be repaired. This section examines which trust repair mechanisms used by the corporate service brands had been successful in restoring consumer trust following each transgression. All participants’ comments presented in this section support the effectiveness of various trust...
