Keywords: Service brands
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Qualitative Market Research: An International Journal (2020) 23 (4): 725–746.
Published: 05 February 2020
... and, therefore, what needs to be repaired. This section examines which trust repair mechanisms used by the corporate service brands had been successful in restoring consumer trust following each transgression. All participants’ comments presented in this section support the effectiveness of various trust...

or Create an Account

Close Modal
Close Modal