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Keywords: Service industries
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Journal Articles
Qualitative Market Research: An International Journal (2009) 12 (1): 36–48.
Published: 16 January 2009
... Buyer‐seller relationships Service industries Consumers Prototypes Commitment, defined as a psychological force that binds a person to the maintenance of a relationship with a particular entity, has been identified as a key variable in the study of relationship marketing (Palmatier et al...
