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Keywords: Service manner
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Journal Articles
Qualitative Market Research: An International Journal (2025) 28 (3): 559–578.
Published: 21 April 2025
... advancements shape customer experiences through customer perceptions of the service manner exhibited by these technologies. Design/methodology/approach The qualitative, in-depth interviews revealed themes such as expectancy confirmation-disconfirmation and congruence versus incongruence in customers...
Includes: Supplementary data
