Keywords: Service marketing
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Journal Articles
Qualitative Market Research: An International Journal (2011) 14 (4): 374–390.
Published: 06 September 2011
...Per Skålén Purpose Service marketing research has developed practices for managing and controlling the human resources. However, the role of these control practices in organizations has neither been empirically studied in a systematic way nor been analyzed in relation to control theory. This paper...

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