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Keywords: Service technology
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Journal Articles
Qualitative Market Research: An International Journal (2025) 28 (3): 559–578.
Published: 21 April 2025
...A. Banu Elmadag; Wei Wang; Kristina Marie Harrison Purpose This paper aims to explore service technologies (STs) and how they impact customer experiences. While existing research has focused on consumer adoption of STs, this study takes a qualitative approach to understand how these technological...
Includes: Supplementary data
