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Keywords: Sharing behavior
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Journal Articles
Qualitative Market Research: An International Journal (2025) 28 (3): 474–505.
Published: 25 March 2025
... matrix to identify factors related to the source, message and audience. Moreover, it explores how followers’ verification behavior influences their sharing behavior, using digital media literacy to understand how followers evaluate and verify SMIs’ content. Design/methodology/approach Given the lack...
