...Bridget Satinover Nichols; Daniel J. Flint Purpose The purpose of this research is to explore the experiences of women who participated in a competitive retail shopping event. Design/methodology/approach The grounded theory approach was used. Findings Interpretations of the data suggest...

...Micael‐Lee Johnstone; Kim‐Shyan Fam; Bridget Satinover Nichols; Daniel J. Flint Purpose The purpose of this paper is to better understand the experiences of women who were engaged in a competitive retail shopping event. Design/methodology/approach This study employed the discovery‐oriented...

... constructions, and shopping trip observations are the three methods of inquiry in this research. Findings A total of 13 of the 15 brand relationships detailed by Fournier are affirmed. Three new relationships emerge in the data demonstrating the fluidity of the typology across market segments...

...‐of‐pack nutrition labelling schemes on food products and the healthiness of their diets. Design/methodology/approach To this end, photographs of ten German middle‐class families at different stages of the family lifecycle were taken at the point of purchase (during a shopping trip made by the main...

..., and factors influencing browsing activities are empirically examined. A combination of interviews and shopping trips with informants to examine the issues are used. Findings The results show that browsing serves both functional and recreational purposes. Consumers vary by the degree to which they browse...

...Marylouise Caldwell; Paul Henry; Raquel Castaño; María Eugenia Perez; Claudia Quintanilla Purpose The purpose of this paper is to provide a framework on the experience of cross‐border shopping. This experience is constructed on narratives, rituals, and intergenerational transfers that move beyond...

.... Design/methodology/approach CAQDAS usage was assessed by a questionnaire, sent to a sample of 400 UK market researchers. The second part of the research is a case study of a research experiment. The authors conducted focus group research into online grocery shopping, supplementing a paper‐coding‐based...

... and prevented with the help of an accompanied (de)shop. It also seeks to place deshopping within a legal and ethical context, in relation to the established literature in this field. Design/methodology/approach This paper tests the TPB variables in a qualitative way by conducting in‐depth interviews...

..., this paper reports the findings of a preliminary investigation to establish the key E&SR factors affecting grocery shopping behaviour. Design/methodology/approach The study drew upon existing literature in the areas of ethics, social responsibility, shopping and store image to identify the individual...

...Richard Elliott; Avi Shankar; Tina M. Lowrey; Cele C. Otnes; Mary Ann McGrath Purpose This paper reflects on the protocol suggested for using shopping with consumers (SWC) as a means for gathering high‐quality, naturalistic text in the field. Design/methodology/approach The original SWC method...

.... Implications are discussed and conclusions proposed. Knowledge management Electronic commerce Shopping Consumers © Emerald Group Publishing Limited 2004 The outcomes of these comparisons do not produce results for quantified relative importance. Thus statements such as category A is twice...