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Keywords: Shopping with consumers
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Journal Articles
Qualitative Market Research: An International Journal 1–23.
Published: 04 September 2026
... Shopping with consumers Auto-driving interviews Digital qualitative research methods As consumers’ lifestyles become increasingly intertwined with digital platforms and global trends, they are becoming more active online (Cavusoglu and Belk, 2024 ; Heinonen and Medberg, 2018). This growing...
