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Keywords: Short video
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Journal Articles
Qualitative Market Research: An International Journal (2025) 28 (2): 234–255.
Published: 11 December 2024
... that Douyin’s proactive “push” mechanism of AI-PPRs enhances user engagement by effortlessly integrating product discovery into the entertainment experience. Content-driven AI-PPRs align with user preferences, decrease search time and increase satisfaction and purchase intentions through engaging short videos...
