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Keywords: Small‐to‐medium sized enterprises
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Journal Articles
“Experiential” research methodology: an integrated academic‐practitioner “team” approach
Available to Purchase
Qualitative Market Research: An International Journal (2001) 4 (2): 66–75.
Published: 01 June 2001
...Ken Grant; Audrey Gilmore; David Carson; Richard Laney; Bill Pickett Considers how to research small and medium‐sized enterprise (SME) entrepreneurs’ decision making in the context of their own environment, in order to reach some in‐depth understanding of such phenomena. Previous work has called...
