.... The paper thus identifies “research access” as an important element of research design. Qualitative research Research work Small enterprises Ethnic minorities United Kingdom Ethnic minority businesses have been facing fierce competition both from ethnic minority business counterparts and from...

.... Only recently have scholars begun to operationalize constructs of the RBV. Researchers have not investigated social capital or brand identity as mitigators of environmental hostility. This study addresses each of these issues. © Emerald Group Publishing Limited 2007 Brand identity Small...

... business new ventures. The current paper addresses the last challenge, using a qualitative research design. © Emerald Group Publishing Limited 2007 Small enterprises Brands Business formation Business development Entrepreneurialism The very nature of branding is a focusing tool...

... Entrepreneurialism Marketing Small enterprises Socialization Colloquially networking is a verb used to describe the initiation and sustenance of interpersonal connections for the rather Machiavellian purpose of tapping those relationships later for commercial gain (Iacobucci, 1996 , p. xiii...

.... This leads one to suggest that it may be useful to reconsider relationship marketing as a facet of entrepreneurship. Marketing Relationship marketing Small enterprises Entrepreneurialism Socialization © Emerald Group Publishing Limited 2004 Hisrich and Peters (1992) noted how each...