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Keywords: Small to medium‐sized enterprizes
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Journal Articles
Marketing activities of companies in the educational software sector
Available to Purchase
Qualitative Market Research: An International Journal (2009) 12 (3): 337–354.
Published: 12 June 2009
... in behaviour and attitudes are associated with company size and respondent professional/work expertise. In particular, smaller businesses tend to be customer oriented, but often not market oriented. Small to medium‐sized enterprizes Entrepreneurialism Business‐to‐business marketing Computer software...
