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Keywords: Social development
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Journal Articles
Returns on social development initiatives of MNEs: issues and perspectives
Available to Purchase
Qualitative Market Research: An International Journal (2017) 20 (2): 126–146.
Published: 10 April 2017
...Suraksha Gupta Purpose This paper aims to reflect on different issues and perspectives on returns on investments made by MNEs towards social development. Need for an inclusive society drives accountable and effective cooperation between different actors in a market. Although multinational...
