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Keywords: Social environment
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Journal Articles
Qualitative Market Research: An International Journal (2004) 7 (3): 194–205.
Published: 01 September 2004
... Marketing Quality Research Social environment As the field of entrepreneurial marketing has evolved, much has been learnt about the management of entrepreneurial marketing and the types of marketing activities which can be described as ‘entrepreneurial’. For example, it has been found that when...
