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Keywords: Social media analytics
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Journal Articles
Qualitative Market Research: An International Journal (2019) 22 (2): 161–179.
Published: 08 April 2019
...Gavin Jiayun Wu; Zhenning “Jimmy” Xu; Saeed Tajdini; Jie Zhang; Lei Song Purpose To unlock social media’s value, this study aims to integrate insights from several theoretical perspectives and the relevant literature, developing an extended social media analytics framework. It identifies...
