...Tareq Aldlimi; Constantinos Vasilios Priporas; Shing-Wan Chang Purpose Due to the pervasive use of social media platforms, firms use social media influencers (SMIs) to exploit the massive number of social media users to promote their products and services. The success of influencer marketing...

... Branding Rebranding Destination Pakistan Social media influencers RQ2. How does the PTDC website effectively rebrand the country’s tourism potential? Vloggers’ videos at the Pakistan Tourism Summit 2019 (Figure 1 and Table 1) were gathered and analyzed using NVivo 12...