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Keywords: Social media marketing
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Journal Articles
Qualitative Market Research: An International Journal (2025) 28 (1): 178–204.
Published: 15 November 2024
...Muhammad Arsalan Nazir; Hadia Rizwan; Xiaoxian Zhu Purpose This paper aims to examine the factors influencing the adoption of social media marketing by small and medium enterprises (SMEs) in Pakistan. By investigating the drivers and challenges/barriers affecting the adoption of social media...
