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Keywords: Social networking
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Journal Articles
Qualitative Market Research: An International Journal (2021) 24 (4): 426–448.
Published: 16 November 2020
...Jessica Lichy; Jillian Dawes Farquhar; Maher Kachour Purpose The purpose of this paper is to extend understanding of marketing in MENA by investigating how women entrepreneurs use social networking sites (SNS) in marketing their businesses in Lebanon. Design/methodology/approach To address...
