...Sarah Diffley; Patrick McCole Purpose Despite the rapid growth of social networking sites (SNSs), research demonstrating the marketing application of these technologies is lacking. Consequently, this paper aims to explore the impact of SNSs on hotel marketing activities. Design/methodology...

... websites, though we agree with the theme of requesting assistance. Thus, we label this motive with the broader and more up-to-date term “resolution seeking”. © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Social media Social networking sites eWOM...

... methods such as netnography, focus groups and in-depth interviews to fully understand the motivations of digital moms. Findings The results suggest that eight motivations influence consumers to engage with and follow brands on their social networking sites: information, entertainment, knowledge...

... in the last month?” A general screening question was deemed appropriate as the researchers did not want to lead the participants in any way. © Emerald Group Publishing Limited 2013 Consumer behaviour Internet Social networking sites Women Influence Narratives Online shopping...