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Keywords: Social proof
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Journal Articles
The role of social media to generate social proof as engaged society for stockpiling behaviour of customers during Covid-19 pandemic
Available to Purchase
Qualitative Market Research: An International Journal (2021) 24 (3): 281–301.
Published: 26 October 2020
.... Although social media played an important role in transferring relevant and timely information, it also increased uncertainty and social proof which may have led to stockpiling of retail products. Research limitations/implications The results of this study are beneficial for understanding how Covid-19...
