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Keywords: Social structure
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Journal Articles
Qualitative Market Research: An International Journal (2009) 12 (2): 187–207.
Published: 03 April 2009
.../approach The paper revisits the advanced subjectivist critique of functionalism as the dominant research paradigm before challenging the apparent fortification of the interpretivist paradigm and, in so doing, highlights interpretivism's weaknesses when dealing with social structures. Findings...
