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Keywords: Sociosemiotics
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Journal Articles
Qualitative Market Research: An International Journal (2023) 26 (3): 232–246.
Published: 17 February 2023
...Vitor Moura Lima; Luís Alexandre Pessôa Purpose Based on Landowski’s sociosemiotics theory, this paper aims to propose an alternative outlining of online brand communities’ social dynamics, not for their collective behaviors but for their discursive interactions. Design/methodology/approach...
