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Journal Articles
Qualitative Market Research: An International Journal (2003) 6 (2): 133–143.
Published: 01 June 2003
.... Specifically it introduces the use of a software conferencing technique – Hotline Connect – and discusses the implications of using the technique for Internet‐based research. In particular, issues of interview design, developing rapport and the virtual venue are considered. The paper draws on the experience...

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