Skip to Main Content
Keywords: Source credibility
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Beyond credibility in Korean beauty influencer persuasion: reframing influencer endorsements through a dual lens of the communication-persuasion matrix and parasocial interaction

Chih-Ping Chen
Journal: Qualitative Market Research: An International Journal
Qualitative Market Research: An International Journal 1–25.
https://doi.org/10.1108/QMR-08-2025-0188
Published: 18 June 2026
... Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Communication-persuasion matrix Influencer endorsement K-beauty influencer Parasocial interaction Source credibility National of Science Technology Council in Taiwan MOST 111–2410-H-155–019-MY2...
View article titled, Beyond credibility in Korean beauty influencer persuasion: reframing influencer endorsements through a dual lens of the communication-persuasion matrix and parasocial interaction
Open the PDF for Beyond credibility in Korean beauty influencer persuasion: reframing influencer endorsements through a dual lens of the communication-persuasion matrix and parasocial interaction in another window
Add to Citation Manager for Beyond credibility in Korean beauty influencer persuasion: reframing influencer endorsements through a dual lens of the communication-persuasion matrix and parasocial interaction
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal