Keywords: Space
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Journal Articles
Qualitative Market Research: An International Journal (2023) 26 (2): 68–75.
Published: 03 March 2023
...John Eade Purpose Pilgrimage brings humans and other-than-humans together through a dual process – movement across space and the transformation of space through the process of sacralisation. This paper aims to explore this dual process by outlining the development of qualitative research...
Journal Articles
Qualitative Market Research: An International Journal (2023) 26 (2): 83–102.
Published: 15 November 2022
...Ateeq Abdul Rauf Purpose Using the canvas of the author’s sojourn with the Islamic preaching group Tablighi Jamaat, this study aims to exhibit reflections on how spaces can be categorized as more sacred or less sacred according to a specific religious worldview. The paper extends the conversation...
Journal Articles
Qualitative Market Research: An International Journal (2022) 25 (5): 636–645.
Published: 14 September 2022
...Massimo Giovanardi Purpose This paper aims to contribute to this Special Issue about alternative and critical marketing theory on space and place by discussing its link with practice. More generally, this paper intends to suggest that more effective links between theory and practice can result...

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