..., quality, spirituality and sustainability, but there is a break in the templates, and they adopt a pseudo-rationalist template, avoiding detailed descriptions of practices and underpinning philosophy, leaving any references to them opaque and ambiguous. This may be due to concerns over scientific...

...Mona Moufahim; Victoria Rodner; Hounaida El Jurdi; Samuelson Appau; Russell Belk; Diego Rinallo Purpose Once the domain of theologians, sociologists and (religion) anthropologists, we have seen more recently how consumer researchers have enriched the study of spirituality and religion. Researching...

...Dr. Yuri Seo; Maria Kniazeva Purpose – The paper aims to understand how Eastern spiritual and Western secular traditions coexist in the US commercial marketplace and what lessons spiritual messages of Eastern wisdom offer Western consumers. Design/methodology/approach – The paper uses...