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Keywords: Sport sponsorship
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Journal Articles
Qualitative Market Research: An International Journal (2021) 24 (5): 632–652.
Published: 04 August 2021
... and practices, with a focus on smaller organisations. Design/methodology/approach This empirical study contributes to the literature through researched findings from German respondents and a critical evaluation of literature relating to the impact of sports sponsorship on SMEs within local German...

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