... are characterised by their limited size, often with a small number of employees and low revenue. During their start-up and initial operational years, these businesses often exhibit a dynamic and evolving nature as they rapidly strive to adapt to the market. Their primary focus is on building a customer base...

... competency for leaders and change agents. This supports the underlying purpose of this paper, which is to offer a sense‐making framework to support incubation leadership and management. © Emerald Group Publishing Limited 2004 Metaphors Start‐ups Business development...

... Consumer behaviour Consumer’s risk Entrepreneurs Qualitative techniques Risk management Start‐ups Opinions are divided amongst researchers as to what constitutes legitimate inquiry and warrantable knowledge in specific situations. Indeed there appear to be two diametrically opposing views...