Keywords: Start-up
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Journal Articles
Qualitative Market Research: An International Journal (2023) 26 (4): 408–427.
Published: 05 June 2023
...Anubhav Tiwari; Payel Das; Ritesh Kumar Dubey; Tavleen Kaur; Saurabh Kumar Dixit; Santanu Mandal Purpose This paper aims to explore the challenges faced by start-ups during COVID-19 and highlight solutions for catering to the new-normal consumer behaviour. The study accounts for 15 deep-tech start...

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