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Keywords: Store ambience
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Journal Articles
Technique of collage for store design atmospherics
Available to Purchase
Qualitative Market Research: An International Journal (2011) 14 (3): 304–323.
Published: 14 June 2011
... on the atmospheric components most adapted to the new requirements of the current consumer. © Emerald Group Publishing Limited 2011 Factors of atmosphere Emotion Holistic perception Projective technique of collage Store ambience Consumer behaviour A “pleasant” shopping environment has become...
