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Keywords: Strategic alignment
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Journal Articles
Qualitative Market Research: An International Journal (2009) 12 (3): 321–336.
Published: 12 June 2009
.... (2008 , p. 11) comment: Research methods Human resource management Strategic alignment Corporate strategy […] there is no point in setting objectives and devising strategies that are unconnected to the realities of the business environment, nor is there any point in pursuing strategies...
