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Keywords: Strategic planning
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Journal Articles
A qualitative approach to investigating online strategic decision making
Available to Purchase
Qualitative Market Research: An International Journal (2005) 8 (1): 61–76.
Published: 01 March 2005
... Emerald Group Publishing Limited 2005 Internet Marketing strategy Strategic planning Qualitative research Case Studies Appropriate web metrics that are generated by web servers, internet service providers (ISPs) and application service providers (ASPs) (in the following: web metrics...
