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Keywords: Strawberry Generation
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Journal Articles
Qualitative Market Research: An International Journal (2015) 18 (3): 298–319.
Published: 08 June 2015
... to an aspirational lifestyle in traditional and social media, effective at reaching young women. Originality/value – The study reported in this paper contributes to the limited published research into the luxury-marketing sector in Asia by examining the buying behaviour of female Strawberry Generation...
