..., whilst bounded rationality theory suggests simplified and non‐compensatory strategies. The research assesses whether these theories will explain consumers' decision‐making strategies when completing a survey, and the extent to which qualitative and quantitative methods provide convergent validity...

...Vallen Han; Gerald Albaum; James B. Wiley; Peter Thirkell Purpose There is limited published work addressing factors that influence responses to internet surveys. This is due in part to lack of an agreed upon set of relevant theories. Albaum, Evangelista and Medina (AEM) and Evangelista et al...

... subsequently surveying a random sample of the population. The quantitative survey results strongly supports our conclusion that NGS provided all the correct answers in detail. We firmly believe NGS eventually will replace focus groups as the qualitative research method of choice when valid and complete results...

...Olivier Furrer; D. Sudharshan The Internet is promised a brilliant future among the favorite tools of marketing researchers. Develops a typology of Internet marketing surveys showing the existence of eight different designs that can be used by marketers. However, researchers who plan to develop...