...Gulbin Durmaz; Pantea Foroudi; T.C. Melewar; Charles Dennis; Athina Dilmperi Purpose This study aims to explore consumers’ perceptions of retailers’ corporate image, focusing on corporate social responsibility, climate change engagement and sustainability initiatives such as the adoption...

...Sunny Sui-kwong Lam Purpose This study aims to propose a model of city branding to narrow the gulf between governments and young consumers. This model is centered on culture and identity to understand the agency of local Generation-Z (Gen-Z) consumers. The appetite for sustainable citizenship...

...Kenneth A. Fox; Grant Alexander Wilson Purpose This paper aims to investigate how producers of biodynamic and sustainable wine portray their brand identity online. Design/methodology/approach The study uses an inductive approach to qualitative content analysis of wine producers’ websites...

...) differentiates itself from the historical and socio-economic roots of football and uses numerous novel sustainability initiatives to re-imagine a new type of football place, club and fandom. Design/methodology/approach Over a two-year period, the authors used multiple data collection methods, engaging...

...Elaine L. Ritch Purpose The purpose of this study is to explore consumers perceptions of sustainability, including how information is accessed, evaluated and practiced and how sustainability concepts transfer to fashion consumption. Design/methodology/approach The research adopts...

... rights only Climate change Experiential marketing Coffee Sustainability Coffee is ubiquitous in culture and sociality. Although it has historical significance through global trade and neo-colonialism, the act of drinking coffee and visiting coffee shops engenders co-production...