Keywords: Sustainable development
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Journal Articles
Qualitative Market Research: An International Journal (2005) 8 (4): 357–370.
Published: 01 December 2005
... sustainability. © Emerald Group Publishing Limited 2005 Green marketing Sustainable development Consumer behaviour What has happened to “green marketing [1] ”? In these early years of the new millennium, it is now some 18 years on from the Brundtland Report and the “euphoric” discovery...

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