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Keywords: Sustainable development goals
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Journal Articles
Qualitative Market Research: An International Journal (2024) 27 (4): 536–554.
Published: 01 July 2024
...Sana Tebessi; Amal Ben Cheikh; Mariem Dali Purpose In line with the growing trend of companies focusing on achieving sustainable development goals (SDGs), this research paper aims to propose a classification of values of socially responsible companies aligned with the SDGs that these companies...
Journal Articles
Qualitative Market Research: An International Journal (2024) 27 (4): 555–571.
Published: 25 June 2024
...Alessandro Feri; Nicholas Jonathan Ind; Nathalia Christiani Tjandra Purpose This study aims to investigate the role of marketing agencies in aligning brand purpose with the Sustainable Development Goals (SDGs) in the post-pandemic era. This study explores whether and how marketing agencies...
